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Kidswear indie readies own label

Independent kidswear outlet The Pud Store is branching out with its own-label brand called Pocco & Me for spring 16. 

The Pud Store in Nottingham.

The Pud Store in Nottingham

The business, which stocks leftover last-season designer kids’ clothing from Harrods, Selfridges and French Connection, will begin to sell the range in its three stores in Nottingham, Newark and Doncaster from April. 

It comprises clothing for ages 0-24 months and two to seven years, all made in the UK, with a plan to expand into more age ranges in future seasons. 

GI Agencies will show the initial collection at the INDX kidswear trade show in Birmingham on February 14-15. The Pud Store hopes to pick up both UK and international wholesale accounts. Wholesale prices are still being finalised. 

Frances Bishop, who is the sole owner of the business after being gifted shares by co-founder Rachel Mawby earlier this month, told Drapers: “It will be our experience as a retailer that makes this a success. We have been on the front line with this customer for more than a year and what we’ve seen is people are making fantastic ranges but a lot of designers are out of touch with the basic elements of what parents want.”

Bishop said the business is seeking investment to fund its retail and wholesale growth in 2016.

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