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Kidswear News

A round-up of new collections for children


The Danish fashion invasion is set to continue as London-based agency SandK introduces two more Danish kidswear ranges to the UK in 2007. The first debutant will be Hektoj by Devandervar, a brand for one- to five-year-olds that combines bright colours and modern prints for a contemporary feel. With one foot in high tailoring and the other in streetwear, the offer includes tailored corduroy overalls through to hoodies in magenta, rose, black, yellow, slate grey and more. Prices range from £14 to £27. Also making its UK debut is Holly's (right), which offers kidswear for children aged from one month to 12 years. The brand has seasonal ranges alongside mix-and-match basics, with prices between £2 and £23. Both will be sold alongside Danish kidswear label Katvig, which SandK introduced to the UK last year. The brand has added to its current kids' knitwear collection by introducing soya/cashmere mixes.

020 7733 7743


Mary & Kit has been selling handmade embroidered girl's clothing direct to market online since November 2006, but is now planning a 2007 wholesale launch. It is currently at the sampling stage with Nepalese factories in place. The brand is the brainchild of Anna Watt, who has pitched the label at high-end customers with retail prices from £80 to £400 for the collection of T-shirts, skirts and dresses. The autumn 06 debut range was inspired by Emilio Pucci, while the spring 07 range takes its cues from the work of Spanish architect Antoni Gaudi. Expect such cultural references to continue.

020 8201 0565


London kidswear brand Little Linens is launching its first collection of organic linen clothing. The range, designed by Keely Deiniger, will be limited to six pieces each for boys and girls, priced from £13 to £26. With a low-key ethos, the brand uses a natural colour palette with hand-embroidered details, with no heavy branding. The mainline has 20 styles, from tailored coats to bibs, priced from £5 to £21.

0870 850 5706



Danish fashion house Bestseller, the company behind fast-fashion brands such as Jack & Jones, Only, and Selected, is to bring its kidswear brand Exit to the UK, with a launch likely for autumn 07. Bestseller's kidswear is split into three sections: Newborn is for zero to six months; Name It serves six months to three years; and Exit is for three- to 10-year-olds. UK prices have yet to be confirmed.

01763 846080


Take Two also plans to launch its mini-me kids' range in the UK in 2007. The line has been sold in Italy for two years and is also available in Germany. UK prices have yet to be confirmed.

00 39 04 99 06 52 12


Babywear brand Brights and Stripes was conceived in September 2006 by founder Julie Fowler-Drake to put some colours into babygros. The label's first line centres on coloured stripes in bright shades, but polka dots will feature in the second range, to launch in June at trade show Pulse at London's Earls Court. The label has 35 UK accounts. Prices from £7 to £10.

07814 951352


Bamboo Baby, which launched in January, is expanding its 100% bamboo denim range to include more dresses, skirts and jeans. The brand also has a new jersey range made using a bamboo/organic cotton mix, featuring boy's and girl's long- and short-sleeved T-shirts, pyjamas and trousers. Bamboo Baby, which also offers maternity-wear, was founded by sisters Chloe and Sophie Tostevin to introduce bamboo to the kidswear market. Prices from £4 to £10.

07771 933045

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