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Kidswear sales up a quarter at John Lewis

John Lewis reported a 24.7% rise in kidswear sales for the week to September 21 as the autumn weather made a welcome return to British shores.

Boyswear, girlswear, babywear and children’s shoes were the standout products in the fashion division which was up 7.9% in total. The retailer’s own-brand menswear ranges also experienced a “great reaction” from shoppers.

Overall sales at John Lewis rose by 8.5% year-on-year to a “healthy” £72.74m.

Online sales jumped 22.7% for the week, with click and collect for the group growing by 56%.

Shop sales rose by 3.9% with two thirds of branches beating last year. Milton Keynes, up 19.6%, led the way followed by Swindon, which was up 13.4%. Leicester and Watford also managed double-digit growth.

Simon Russell, director of retail operations development at John Lewis, said: “The next few weeks will be key to complete the final preparations for the important seasonal peak for Partners across the business. So far, we seem very well placed to delight customers with an inspiring assortment and a first class experience in our shops or online.”

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