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Kidswear supplier opens Fenwick shop-in-shops

Flyers Group, the supplier behind kidswear collections for Ben Sherman, French Connection and Nike, has opened two shop-in-shops in Fenwick, Newcastle, for its newly launched Lyle & Scott and Original Penguin kidswear lines.

The 250 sq ft spaces, Flyers’ first shop-in-shops in the UK, stock the full Lyle & Scott and Original Penguin kidswear ranges for spring 15, which are also available in Next and House of Fraser.

Chief executive Boo Jalil told Drapers the business is also actively seeking a retail partner to bring its multibrand kidswear clothing and footwear chain Rookie USA, which is owned by Flyers’ sister business, the Haddad Group, to Europe by 2016. Two UK stores are currently planned, one in London and another in Manchester.

Rookie USA, which groups Flyers’ licenced brands - including Converse, Nike SB and Hurley - into a single store, currently has 82 locations across the US and Asia. Stores in Russia, South America and the Middle East are planned to open by the end of 2015.

Flyers holds the global kidswear licences for more than 10 brands including sportswear brand Jordan, outerwear brand Puffa and young fashion brand Firetrap.

The moves form part of Flyers’ 25th anniversary expansion plans. In recent months it has bolstered its management team with the hire of Mothercare category manager Maria Duncan as chief merchandising manager, effective April 29.

She will join the existing team, which includes group founder and chief executive Boo Jalil, chairman Miles Gray and chief financial officer Hitesh Shah.

Total group sales for Flyers and the Haddad Group are forecast at $800m (£540m) in 2015 with a £30m turnover in the UK.

@LukeToddUK

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