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Kildare Village targets new retailers after go-ahead to double in size

Designer outlet group Value Retail is courting retailers to join its Kildare Village scheme after being granted planning permission to double the size of the centre.

The €50m (£42.2m) expansion will enable Kildare Village in County Kildare, Republic of Ireland, to increase the number of stores there from 62 to 98 by 2015.

The centre employs 550 people and the new development will create 380 permanent jobs, plus 120 extra roles during the construction phase.

Kildare Village, which opened in 2007, already hosts retailers such as Tommy Hilfiger, True Religion and Reiss, and is looking to tempt new retailers of a similar calibre.

Maria McGovern, director of Kildare Village, said: “We have a wish list of retailers we would like to join Kildare, which covers all the segments from women’s and men’s to footwear and accessories.”

Although McGovern would not disclose the names of any retailers Kildare plans to approach, she said the line-up would reflect those seen across Value Retail’s portfolio, particularly at its best-performing outlet centre, Bicester Village.

Kildare Village has experienced continued demand from brands and retailers over the past few years, particularly in the form of pop-up shops as companies test the water.

“[Pop-ups] are key to giving brands the opportunity to find out what it’s all about,” McGovern said.

“Many brands are interested in Ireland. The country has come through a couple of years when it was more challenging and now people are interested in expanding here.”

Kildare Village is one of nine outlet villages operated by Value Retail, which was founded in 1992 by American entrepreneur Scott

Malkin. These include Bicester Village, situated north of Oxford, and Las Rozas Village in Madrid. A 10th, Suzhou Village in Shanghai, is due to open next year.

In its latest accounts filed at Companies House, Value Retail posted a 13% rise in pre-tax profits for the 2012 calendar year, from

£6.3m to £7.1m. Turnover grew from £107.8m to £110.7m.

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