Accessories brand Kipling is to increase its UK retail footprint with new openings in London.
Stores will open at Brent Cross on November 21 and Westfield Stratford on December 11 with Kipling’s new retail concept, which debuted at its Brompton Road store in west London last year.
The stores have a “homely” vibe with details such as a kitchen table serving as a cash desk and a living room-like area with sofas.
Kipling vice president and general manager Richard Macey said the UK, where the Belgian brand has six solo stores at present and 400 stockists, was the main focus.
“The UK customer loves our product and we have a very strong business here so it’s just a case of harnessing that and pushing it further,” Macey said.
Kipling is now looking at locations in Covent Garden, Guildford, Milton Keynes and Brighton.
Kipling reported sales of £260.5m for the year to January 18, 2013.