Kit and Ace, the Canadian casualwear retailer founded by the family behind yoga brand Lululemon, has kick-started an expansion plan that will see it open up to 50 stores – including eight in the UK – by the end of the year.
The chain, which already has 18 stores across North America, is planning to open between 30 and 50 more, mostly in in Europe.
A debut UK store has already been secured, to open in London in early September. The 2,000 sq ft space at 19-29 Redchurch Street, east London, will sell selected items from the Kit and Ace collection, including machine-washable cashmere T-shirts, as well as shorts, skirts and knitwear.
A spokeswoman for Kit and Ace said it was hoping to open between five and eight stores in the UK this year, focusing on London. It is looking at “all major London hotspots” such as Covent Garden, Marylebone and the King’s Road.
Prior to the launch, Kit and Ace is running a six-week pop-up from July 1 to August 13 in London’s Shoreditch, which is showcasing the product ranges and hosting events such as film screenings and talks.
Its ecommerce site will begin shipping worldwide from August 1.
Kit and Ace was started in 2014 by Shannon and JJ Wilson, the wife and son of Lululemon founder Chip Wilson. In February Chip announced his resignation from the Lululemon board to work with Kit and Ace in an advisory capacity.