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Knicker Locker relaunches website

Online lingerie retailer Knicker Locker has launched a new website design to attract more male shoppers.

The Dorchester-based business has opted to relaunch its website with a more “gender-neutral” look after seeing an increase in spending from male shoppers.

It also features a new price matching scheme, logo and strapline, as well as international shipping and a live chat service to advise its visitors.

The business has said it is now “on the lookout” for independent luxury brands to add to its product offering.

Founder Gemma Illes said that two years after its launch in 2015, the team felt it was “time for Knicker Locker to have a revamp”.

She said: “We have seen an increase in our male spending on the site and this has impacted our new colour scheme and design somewhat to ensure it appeals to both men and women.”

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