Ann Summers has appointed KPMG to offload its Knickerbox line, with reports that Tesco and Debenhams are believed to have already shown interest.
Knickerbox was founded in 1986 and bought by Ann Summers in 2000. The brand is sold in stores, online and through the lingerie retailer’s parties.
Ann Summers chief executive Jacqueline Gold said: “Knickerbox has been a very successful part of the Ann Summers brand for over 13 years and we have made this decision as part of a wider strategic plan that we believe will allow us to experience continued growth and brand development.”
KPMG head of retail David McCorquodale said: “The Knickerbox brand has a strong identity and a respected market position. We can envisage the brand sitting with a retailer, pure player or brand owner who can reach a broader section of its customer base than its current positioning.”