London-based designer independents Koh Samui and Feathers have both made their first forays into etail.
Koh Samui, which is on Monmouth Street in Covent Garden, has started selling clothing and accessories online from designer brands including Cacharel, Chloé and Derek Lam, as well as pieces from up-and-coming designers.
Among the features on the www.kohsamui.co.uk website are a preview page of next season’s styles and an application which introduces the site’s visitors to the store’s staff and their fashion inspirations.
Separately, designer indie Feathers, which has two stores, in London’s Knightsbridge and Notting Hill, launched online this week to capitalise on the etail market and celebrate 40 years in retail.
The site, www.feathersfashion.com, stocks most of the retailer’s premium designer collections including Rick Owens, Alexander McQueen and Vera Wang.
A spokeswoman for Feathers said: “We’re excited about the launch, it’s a fantastic way to celebrate 40 years in retail.”
Owners Suzanne and Peter Burstein opened their first Feathers store on Kensington High Street in London in 1969.
The spokeswoman said trade was buoyant, despite the tough economic conditions and wavering consumer confidence. She added: “We’ve had a very successful start to autumn. We’re looking forward to London Fashion Week, and we are open to new design talent. Going forward we’ll be concentrating on the London scene in terms of designers.”
Feathers will mark its 40th anniversary and online expansion with a party at its store on Han Crescent in Knightsbridge, London, later this month.