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Kookaï brings kidswear to the UK

French womenswear chain Kookaï is launching its kidswear collection in the UK. The range will be trialled at a selection of Kookaï’s nine UK stores this autumn.

If successful, the kidswear could be rolled out to the rest of the chain, although there are no immediate plans for concessions or to wholesale the brand.

The collection, which will be sold in two size options serving 4- to 6-year-olds and 7- to 9-year-olds, follows the colourways, styling and handwriting of the adult collection, which has a strong knitwear slant.

The kids’ range comprises 15 pieces including sweaters, sweater dresses and gilets.

Retail prices for the collection will range from £29 for signature knitted tops up to £52 for dresses with smock detailing, which is about 70% lower than the equivalent adult pieces. Products will hit stores in August.

As well as its nine standalones in the UK, Kookaï has concessions in House of Fraser, Debenhams and Selfridges.

The brand’s global kidswear collection has 900 stockists and includes a range for babies and for girls up to 16 years old. Kookaï has 128 shops in France and 330 stores in 35 countries.

In the UK, Kookaï is a part of a joint venture agreement between Amery Capital, retail entrepreneurs Michael and Maurice Bennett and French parent Kookaï SA.

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