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Koovs to expand in Middle East and Asia-Pacific

Indian fashion etailer Koovs will expand in the Middle East and Asia-Pacific by working with international distribution and fulfilment partners.

The company signed its first international distribution agreement today to launch Koovs private-label brand on Souq.com this summer. Koovs’ private label is currently its best-selling brand and accounts for 40% of sales.

The company said it remained focused on its core territory of India, which is the fastest-growing ecommerce market in the world.

Amazon agreed to buy Souq.com earlier this week.

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