Indian fashion etailer Koovs will expand in the Middle East and Asia-Pacific by working with international distribution and fulfilment partners.
The company signed its first international distribution agreement today to launch Koovs private-label brand on Souq.com this summer. Koovs’ private label is currently its best-selling brand and accounts for 40% of sales.
The company said it remained focused on its core territory of India, which is the fastest-growing ecommerce market in the world.
Amazon agreed to buy Souq.com earlier this week.