Kurt Geiger has opted for a ‘No Christmas Window’ campaign, instead pledging to donate its Christmas window funds to the Hope and Homes for Children charity.
Hope and Homes for Children wants to end the institutional care of the eight million children in orphanages globally and works to help them grow up with the love and support of a family.
The Kurt Geiger windows in the Portobello Road, Notting Hill store in London, display a single scarlet bauble to represent love for every child for the month of December. Every pound donated via the website or text will be doubled by the UK government. It is not known how many of Kurt Geiger’s stores are taking part in the display.
“This Christmas, we hope to create awareness for this incredible charity, inspire others to act and raise money to change children’s lives,” said Neil Clifford, chief executive of Kurt Geiger.
Kurt Geiger has previously worked with Hope and Homes for Children on the charity’s fundraising walk called the Ten Stores Challenge on International Children’s Day in June, in which participants had to walk 10km between 10 iconic London stores.