Kurt Geiger will open a new 2,600 sq ft store at Intu Watford in autumn.
The store will be located on the lower mall close to John Lewis, Office and newly-opened Thomas Sabo.
“We believe our brand will perform well at intu Watford and look forward to the exciting development plans that will further strengthen the centre’s appeal,” said Neil Clifford, chief executive of the premium footwear brand Kurt Geiger.
Later this year, work will start to integrate the Intu Watford shopping centre with the Charter Place shopping centre. The £100m investment will create a 1.4m sq ft retail, dining and leisure complex.
Kurt Geiger has more than 70 stores in the UK and overseas and over 170 concessions in department stores around the world.