Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

La_Perla.jpg

La Perla to rationalise brand strategy

Italian lingerie firm La Perla is to rationalise its brand portfolio and lower prices in a move it claims will boost its market share.