Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

La Redoute signs deal to expand into China

French etailer La Redoute is partnering with Asian ecommerce company Azoya to expand into the Chinese market.

The deal signals a major expansion for the French company, introducing more than 100,000 SKUs through a new website laredoute.cn.

The company decided to set up an independent website instead of going through traditional online Chinese marketplaces, as it wants to set up its own sustainable logistics solution rather than relying on bulk imports and local stock.

Saida Gallouj, international development director of La Redoute, said: “We met Azoya last year when we were considering the strategies to expand to China.

“We were looking for the right local partner, who has a solid knowledge of this new market, the Chinese culture and consumption patterns and offers services equivalent to an extension of our teams on site. Azoya has emerged very naturally with its turnkey solutions for cross-border business and the agility of its management model.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.