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La Senza to open four stores in October

Lingerie chain La Senza is to open four new stores this month taking its store portfolio to 160 after reports earlier this year it was looking at restructuring its retail business.

In August it was reported that La Senza was considering a restructure in a move that would allow it to close or sell some of its poorly-performing stores.

A new 1,800 sq ft store opened in Brighton on October 13 and its Trafford store will relocate to a 2,200 sq ft site on October 20. On October 25 La Senza will open its relocated 1,600 sq ft Huddersfield store and it will open its 1,800 sq ft relocated Wakefield store on October 28.

The stores will showcase spacious fitting rooms, ivory ceramic flooring and La Senza’s ivory and black brand colours throughout the store.

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