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La Senza unveils new store fit

Lingerie retailer La Senza has unveiled a new store concept in north London, with plans to roll it out to the rest of its portfolio.

The 1,570 sq ft shop, which was designed by agency JHP, includes a re-worked logo and new black and pink fascia.

A spokeswoman for La Senza said the new look is designed to resemble a "girl's apartment". She said: "The shop looks like a glamorous town address, complete with the grand entrance hall. The 'lounge' is main retail space, the 'kitchen' is the service area and 'the bedroom' is represented by the fitting rooms for more intimate attire and undressing."

The interior also includes colour tinted mirrors, pink accents, shiny black glitter floor and giant wardrobes.

La Senza plans to roll out the new concept to its UK stores, with the next opening in Silverburn shopping centre in Glasgow.

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