Trade show Pure London has signed young fashion brand Fornarina to its inaugural Label show which takes place next month.
Fornarina will launch its Sportglam line to the UK at Label. Sportglam, which was shown for the first time at Bread & Butter in Berlin last week, is a collection of feminine sportswear and loungewear featuring womenswear and footwear. Wholesale prices for the new Fornarina Sportglam collection range from £35 to £250.
Fornarina will show on a 45 sq m stand at Label, which will also host the Hvana brand. Hvana is a menswear, womenswear and footwear line that is owned by the Fornarina group. The autumn 10 collection is a denim and cashmere-led range featuring trousers, t-shirts, boots, knitwear and outerwear.
Other brands showing at Label include Bench, Paul Frank, Junk Food, BC London, Monkee Genes, Vacant and Joystick.
Label, which is a menswear-focused young fashion show, will run alongside Pure and its womenswear young fashion spin-off Spirit from February 14 to 16 at Olympia London.