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Lacoste and Pentland team up on footwear JV

French designer label Lacoste has joined forces with Pentland Group to form a new footwear joint venture.

The agreement will see Pentland and Lacoste take on 50-50 ownership of a capital-sharing venture, which will be based at Pentland’s London headquarters.

Pentland will oversee design, production and manufacturing of Lacoste’s footwear globally as well as UK distribution, while Lacoste will handle distribution in its main territories.

Pentland became the global licensee for Lacoste footwear in 1991.

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