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Lacoste launches augmented reality app

Lacoste has launched an augmented reality mobile app that allows shoppers to virtually try on trainers in store.

The app, developed by Engine Creative, is said to be the first in-store technology to combine 3D product scanning and augmented reality technology.

Shoppers place their foot on a floor graphic and scan it with their smartphones to view the trainers on their foot. They can also find out the details of the shoe, purchase directly through the app or share images via social media.

The technology will be used in Lacoste’s own stores as well as concessions in department stores.

Similar technology has been used in Burberry’s beauty box store in Covent Garden, which allows customers to select virtual nail polishes and see how they look in real life.

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