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Lacoste teams up with Snapchat

Lacoste has partnered with Snapchat for its latest marketing campaign #spotthecroc.

Created with BETC Digital, the campaign invites all Lacoste Snapchat followers to find the crocodile hidden in a series of five short videos. The campaign will run over a two-month period, beginning this week with a 10-second video.

The videos will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: ‘Life is a Beautiful Sport’.

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