Lacoste has signed a deal with licensee Israeli Delta Galil to launch an underwear collection for spring 15.
The French brand has agreed a five-year global licensing agreement with the private label manufacturer to design, produce and distribute Lacoste’s men’s underwear, sleepwear and loungewear collections.
Jose Luis Duran, chief executive of Lacoste, said: “It was essential that we choose a licensed partner with a profound respect for our strong heritage and the sporting spirit of the Lacoste brand. Delta Galil team has a perfect understanding of what our brand vision means.”
Available in spring 15, the collection will be sold in Lacoste stores and through select wholesale accounts.