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Exclusive: Lacoste to open Sheffield store

Lacoste will open in Sheffield’s Meadowhall shopping centre later this year as it expands its store portfolio, Drapers can reveal. 

It comes after the French lifestyle brand opened a 969 sq ft store in London’s Covent Garden on 1 March. 

Both stores will feature the “Le Club” concept – a homage to founder Rene Lacoste’s locker room at the Chantaco golf course in Saint-Jean-de-Luz, south-west France. Also taking inspiration from the brand’s tennis heritage, product is displayed admid a green-and-white colour palette. 

Lacoste Covent Garden offers a range of the men’s clothing, accessories and footwear.

The brand has 15 standalone stores in its current UK retail portfolio – six are based in London. 

Jamie Givens, the newly appointed UK chief executive of Lacoste, said: “Lacoste is an iconic global brand. However, we recognise the importance of local relevance and the importance the UK plays in its overall success.

”At a time when the consumer environment is rapidly changing and digital platforms are becoming more relevant, it really is a statement of our intention to recognise the importance of connecting with our consumers in a physical way through our stores. I am delighted that we are adding Covent Garden to our portfolio and expansion plans in the UK.”

Lacoste was founded in 1933. The brand is today present in 120 countries through a selective distribution network. 

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