Lacoste will open in Sheffield’s Meadowhall shopping centre later this year as it expands its store portfolio, Drapers can reveal.
It comes after the French lifestyle brand opened a 969 sq ft store in London’s Covent Garden on 1 March.
Both stores will feature the “Le Club” concept – a homage to founder Rene Lacoste’s locker room at the Chantaco golf course in Saint-Jean-de-Luz, south-west France. Also taking inspiration from the brand’s tennis heritage, product is displayed admid a green-and-white colour palette.
Lacoste Covent Garden offers a range of the men’s clothing, accessories and footwear.
The brand has 15 standalone stores in its current UK retail portfolio – six are based in London.
Jamie Givens, the newly appointed UK chief executive of Lacoste, said: “Lacoste is an iconic global brand. However, we recognise the importance of local relevance and the importance the UK plays in its overall success.
”At a time when the consumer environment is rapidly changing and digital platforms are becoming more relevant, it really is a statement of our intention to recognise the importance of connecting with our consumers in a physical way through our stores. I am delighted that we are adding Covent Garden to our portfolio and expansion plans in the UK.”
Lacoste was founded in 1933. The brand is today present in 120 countries through a selective distribution network.