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Ladha promoted as part of further Fresh Channel changes

Further changes have been made to the team at Oasis and Warehouse owner Fresh Channel, as it restructures from the former Aurora Fashions business.

Hash Ladha, previously deputy managing director of Oasis, has been promoted to chief operating officer at the womenswear chain.

Ladha’s new role will see him take on responsibility for all channels – retail,digital and wholesale – as well as brand marketing and visual merchandising.

He will continue to report into Liz Evans, who was made chief executive of Oasis and Warehouse when the restructure was announced in March.

Once complete it will see womenswear chain Coast become a distinct legal entity, ahead of an expected sale.

At Warehouse, Paula Stewart, who was promoted to brand director last year, will take on further responsibilities working across all design, buying, marketing and visual merchandising. Evans has picked up the remaining operational duties.

Evans told Drapers: “The whole mantra around our restructure has been delayering, so it made no sense to replace Meg [Lustman, former managing director of Warehouse] and I with another two MDs because we’d only be recreating what we had before.”

Other changes include Steve Ridehalgh, previously international director for Aurora, who has been made international director for Fresh Channel.

Karen Millen’s former chief financial officer Sanam Soufipour has now moved over to Oasis and Warehouse.

Group finance boss Richard Glanville, chairman Derek Lovelock, chief executive Mike Shearwood and group omnichannel director Ish Patel are in the process of stepping back from the group.

Julia Durbin, Aurora’s director of people and organisation development, is expected to leave at the end of the year.

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