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Ladybird spots the potential of jewellery

Woolworths is launching a jewellery range as part of its Ladybird clothing line as it looks to cash in on the gifts market. The 22-piece collection, which includes solid silver earrings, necklaces and bracelets for newborns to children aged 10 years, will target parents and grandparents. It will launch for spring 08, with prices from £12 for earrings.