Young fashion brand Lambretta is being extended into new product categories and territories as part of a worldwide licensing deal by its owner Scooters India.
The company, which is owned by the Indian government, has signed a global licensing deal with brand management company Fine White Line (FWL), which is now the only European company allowed to develop the brand internationally.
FWL, which will handle the brand until at least 2015, has signed sub-licensing deals with companies across clothing, footwear and accessories.
Clothing will be manufactured by the Lambretta Clothing, men’s formal wear will be made by menswear supplier Berwin & Berwin, Capella Industries will make watches, Blu-Fish will manufacture branded footwear, Genovese Palletterie with handle leather goods and Optoplast Actman Eyewear has the licences for glasses and sunglasses.
The products will be available for sale through the official global Lambretta website as well as the usual retail channels. The deals come ahead of plans to relaunch the official Lambretta scooter in the next 12 months, with initial distribution deals in place for Europe and Asia.
Scooters India acquired the Lambretta business in 1972 following the closure of the British Leyland-owned factory.