The new licensee for young fashion brand Lambretta has sought to reassure independent stockists that the brand will not be moving “downmarket” as he cuts prices.
Glen Briers, owner of wholesaler Ski and Sport, told Drapers worries that the brand would move into discounted retailers like Sports Direct were “unfounded”.
He said: “No decision has been made on where the product will be stocked. Nothing has been sold to anyone, we are getting the new stock in now and will be showing it at Moda for the first time this month.
“We’re setting a level playing field – the lower prices and higher margins will be for everyone.”