American songstress Lana Del Rey is to front H&M’s autumn campaign, which is set to launch later this year.
In the retro style print campaign, which will launch in September, Del Rey is decked out in a pale pink angora jumper. H&M said the theme of the campaign is “a modern and feminine woman with a soft attitude” with curves and waist important to silhouettes for autumn.
Del Rey has also performed the song ‘Blue Velvet’ for a minifilm that will be released on hm.com on September 19. Edited versions of this will also be used as TV commercials.