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Last chance to complete the Drapers discounting survey


The deadline to complete the 2017 Drapers discounting survey has been extended to 29 September.

Drapers launched the survey earlier this month to uncover whether the industry has really taken a stand on constantly lowering prices.

In 2016, we asked the fashion retail industry for its views on discounting. Concerns that the high street was rapidly approaching crisis point in an increasingly tough market prompted many of you to get in touch, arguing the vicious cycle of deep discounting was to blame.

While there have been some strong anti-discounting statements from retailers since then, the high street is still often awash with Sale signs.

So is the tide starting to turn? Has the industry started to wean itself off the discounting drug, or are fashion retailers still relying on reactively lowering prices to desperately drive demand?

We want to know if fashion brands and retailers – indies and multiples – are feeling more or less pressure to discount, if pricing strategies have changed and whether economic uncertainty following the Brexit vote has had an impact.

The survey is completely anonymous and the results will be published as part of an investigation into discounting in an upcoming issue of Drapers.

If you work for a retailer or brand, you can take the quick survey by clicking here.

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