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66°North appoints Net-a-Porter MD

66°North has hired Net-a-Porter managing director, Matthew Woolsey, as its global president. 

Woolsey joined Net-a-Porter in January 2017, after four years at American department store Barneys New York as executive vice president of digital. He was previously a marketing consultant at SJR Group for clients including Target and Barneys. 

He began his new role, at Icelandic technical outerwear brand 66°North, on 9 July. The brand launched two collaborations with Danish fashion giant Ganni this year and will debut on MatchesFashion.com for autumn 19. 

Founded in 1929, 66˚North has retail stores in Iceland and Denmark. It is also available at Parisian department store Printemps and luxury department store Kaufhaus des Westens in Berlin. 

 

 

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