66°North has hired Net-a-Porter managing director, Matthew Woolsey, as its global president.
Woolsey joined Net-a-Porter in January 2017, after four years at American department store Barneys New York as executive vice president of digital. He was previously a marketing consultant at SJR Group for clients including Target and Barneys.
He began his new role, at Icelandic technical outerwear brand 66°North, on 9 July. The brand launched two collaborations with Danish fashion giant Ganni this year and will debut on MatchesFashion.com for autumn 19.
Founded in 1929, 66˚North has retail stores in Iceland and Denmark. It is also available at Parisian department store Printemps and luxury department store Kaufhaus des Westens in Berlin.