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Allbirds expands into China

Sustainable footwear brand Allbirds will launch into China this April with a store in Shanghai.

The US brand currently has stores in San Francisco, New York and London.

It has also partnered with Alibaba’s online marketplace Tmall and will launch its own Chinese website.

Allbirds Co-CEO Tim Brown said: “Bringing Allbirds to China has been a goal of ours since we launched the brand back in 2016. We’re focused on bringing more comfortable, more sustainable footwear to people around the world, and entering China is a huge step in that direction.”

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