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Amazon launches photo search

Amazon has unveiled a new feature in its app which finds clothes by analysing an uploaded photo. 

The AI-powered feature, being dubbed the Shazam for fashion, searches the Amazon site for the closest match to a customers’ photo. StyleSnap uses “computer vision” and “deep learning” to identify fashion apparel pieces in photos. 

Amazon has recently supported a new pop-up project called Clicks and Mortar, enabling small and medium-sized online companies to sell their products on the high street.

Throughout the year-long pilot programme, more than 100 small online businesses will be supported to sell on the high street for the first time, through one of 10 Clicks and Mortar shops. 


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