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Asos appoints first chief product officer

Andrea Trocino has been promoted to the newly created role of chief product officer at Asos, Drapers can reveal. 

Trocino has been with the company since January 2013, when he joined as head of mobile.

He was promoted to director of technology for web and apps in October 2016 before moving to the role of director of technology for customer experience in December 2018.

The news comes after the online retailer promoted its supply chain director, Mark Holland, to the newly created role of chief operating officer in December

Asos appointed a new chief financial officer in October after former CFO Helen Ashton quit in March.

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