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Bally appoints new CEO

Swiss fashion brand Bally has promoted Nicolas Girotto to the role of chief executive. 

Girotto joined Bally three and a half years ago as chief operations officer.

In his new role, he will be responsible for spearheading the company’s turnaround strategy, including new store openings in Beijing and Milan, and expanding Bally’s digital presence.

The appointment follows Girotto’s work with former CEO Frédéric de Narp, under which he led “critical operations developments for the company.”

Narp will remain on the board as vice-chairman.

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