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Black Friday 2018 deal tracker: the latest discounts

In the week leading up to Black Friday, one by one retailers are unveiling their discounts. Drapers brings you a roundup of the latest offers.


Last year the etailer offered 20% off across the whole site. Asos has yet to unveil its discounts for this year but said its Sale begins on Friday.  


The online giant will once again hold its “Home of Black Friday” pop-up experience in central London from Thursday 22 to Sunday 25 November, and doors will be open to customers for 24 hours on Black Friday itself. Online discounts will run for 10 days between Friday 16 to Sunday 25 November and there will be new deals every day as often as five minutes. 

“Lightning deals” will be available for short periods of time on selected products. Amazon Prime members will be granted 30 minutes early access to these deals.

Deals on the day include 50% off Amazon Fashion’s private brands such as find., Meraki and Truth & Fable. 


Arket continues its tradition of the colour-coded Sale. Items are discounted by 25% in colour groups for 24 hours only, in the week running up to the big Sale on 23 November.


The official Sale starts on Friday, but the etailer is offering 25% off everything, including Sale items, from 19 November and discounts dropping hourly. 


Debenhams kicks off its twelve days of Black Friday discounts online from 20 November, and in-store the following day. Reductions include half-price boots, 40% off knitwear and 30% off women’s dresses. 

Get The Label

The discount etailer has 24% off selected styles in the lead-up to Friday. On the big day it is offering three for two on brands such as Adidas Originals, Under Armour, Puma, Skechers and Levi’s.


The Swedish retailer has launched its “winter winners” promotion in the countdown to Friday, and is offering up to 50% off selected lines. 


Hobbs is offering a blanket 20% off with its black cat-themed promotion. 

House of Fraser

The department store is already discounting up to 60% off across selected women’s, men’s and children’s wear lines. 


Partywear is the focus for Jacamo, which is offering discounts of up to 60% until Tuesday. 

John Lewis

John Lewis has started discounting 20% to 30% off across brands including Levi’s, Ralph Lauren, Radley, Calvin Klein and Gant. The department store will stay competitive by price-matching rivals thanks to its ‘Never Knowingly Undersold’ promise. 

Karen Millen

Karen Millen is already running 25% discounts off everything online and instore.


Matalan is offering up to 50% off for the event. 

The North Face

Not only is The North Face offering up to 25% off for Black Friday, but it is also donating £1 for every item purchased instore or online to The Outward Bound Trust. 

New Look

New Look has launched its biggest Black Friday, and is offering up to 50% off selected lines in store and online.


Customers can get 30% off everything. 


Very will run deals until 27 November, offering up to 50% off selected women’s, men’s and children’s fashion. 

White Stuff

White Stuff will offer 20% off product online and instore from Friday 23 to Monday 26.

Jack Wills

Jack Wills is currently offering 30% off everything. 


The young fashion etailer has 23% off everything. 

Readers' comments (2)

  • Utterly insane. If nobody went on sale, then would consumers stop buying clothes? No. When retailers complain about lack of profits, then the blame lies squarely with them as events such as Black Friday make about as much commercial sense as throwing your entire stock in the Thames.

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  • No mention of the beleagured Arcadia? They seem to be doing 50% off for Black Friday...

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