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Black Friday 'bigger than ever' in the UK

A total of 72% more UK retailers are taking part in Black Friday this year than in 2017, data from retail sales aggregator shows.

Among those joining the discount event for the first time are Jigsaw and Whistles, which previously shunned Black Friday Sales. 

Data shows that there are currently 26% more Black Friday deals on offer than last year, and retailers have added more than 130,000 products to the Sales overnight.

Price cuts are deeper this year: the average discount is 37%, compared with 33% in 2017 and 30% in 2016.

A total of 51% of all retail products are currently discounted, and 82% of products will drop in price over the Black Friday weekend.

Readers' comments (4)

  • It is noticeable that some brands level of discounting on their own sites is disgraceful. Some retailers have only recently had deliveries of their final hits of Winter deliveries and are being completely undermined by their brand partners by discounting the latest stock by 30%-50%. More evidence that it is a one way street and nothing about building a relationship.

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  • Fat Face are not operating a BF discount?

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  • Aka closing down sale for HoF.

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  • Completely agree with the first comment. Unfortunately this is the only approach that big business seems to understand and subsequently, retailing is in a very bad way at present. Senior appointments looking for a quick fix to enhance their reputation, before moving on to do the same elsewhere leaving staff and shareholders to pick up the pieces

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