Black Friday is here to stay as the majority of UK shoppers delay purchases until promotional events, research by shopping centre owner Hammerson has shown.
The research found that 40% of Britons identify as “Bargain Shoppers”, and 88% of consumers will wait for the best deal before making a purchase.
Driving Black Friday Sales, 46% of shoppers cited that getting a “great bargain” was the biggest factor in their most enjoyable shopping trips.
The data also showed that 66% of UK consumers would shop instore over online for fashion if they had to make a choice.
The research found that 52% of shoppers regretted not snapping up a bargain compared to 36% who had doubts over completed purchases.