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Brand Attic to launch first own label

Manchester-based young fashion etailer Brand Attic will launch its first own label this autumn, as it enjoys a spike in sales.

The company will bring its eponymous brand to market in October. It described the collection as a “competitively priced” capsule wardrobe, but declined to go into more detail at this stage. 

It comes after Brand Attic’s sales shot up by 809% year on year in June. It did not say why or provide figures.

The two-year-old etailer is owned by supplier LF Europe, part of Li & Fung. It targets 25-34 year olds with a mix of third-party brands including Fashion Union, Wal G, Neon Rose and AX Paris. It will introduce TFNC and DKNY to its site later this year.

It launched its first TV advertising campaign in April to mark its second birthday. It also rebranded with a new logo, and relaunched its website with improved functionality.

It has hired seven new members of staff so far in 2017, bringing its total to 16, and plans to do another recruitment drive in the second half of this year.  

Steph Linton, ecommerce manager at Brand Attic, said: “It’s just over two years since we launched at the end of April 2015 and during that time we have set ourselves ambitious targets to compete against the likes of Asos and Boohoo. 

“We have been bold in our marketing and pioneered influencer marketing, working with the likes of Made In Chelsea star Louise Thompson, local fashion blogger Megan Ellaby and model Vogue Williams to raise brand awareness.”

 

 

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