Eponymous British brand Christopher Raeburn has rebranded as Raeburn as it celebrates its tenth year in business.
The new branding comes after Christopher Raeburn’s brother, Graeme Raeburn, joined the business as performance director at the end of last year.
Graeme Raeburn was previously lead designer at sportswear brand Rapha.
Christopher Raeburn was also appointed as Timberland’s first global creative director in October, and launched a capsule collection with the brand.
He told Drapers: “With our tenth year in business, we’re proud to announce my brother Graeme Raeburn joining the company and a natural branding shift to Raeburn as we continue to grow our team, wholesale, retail and consultancy platforms.”
The rebranding introduces a new logo – a graphic interpretation of an open colour-blocked parachute.
A series of events and workshops throughout the year will mark the new chapter of the business.