Dr Martens stockists are experiencing delays with forward order and in-season deliveries as the footwear brand struggles to keep up with “increased demand” and distribution issues, Drapers can reveal.
Independents have complained of delays in delivery since July on in-season and forward orders.
“We still haven’t had our delivery of [special Valentine’s Day-themed stock] and we have had issues with in-season orders since September,” said one stockist.
“They’ve been upfront with us though and said there would be a two to three-week delay when we placed orders last year.”
Another stockist added: “We’ve had delays with both our forward orders and in season orders and there were some cancellations but it’s not unusual for brands now.”
Dr. Martens said increased demand combined with forecasting and distribution issues have caused the delivery delays.
”During the recent peak trading periods we experienced significantly increased levels of demand for our product, which has caused a backlog of orders in our UK distribution centre,” said a spokesman.
“We would like to apologise to our customers for the delays they have experienced and are working very hard to address this, including using an additional warehouse to despatch and invoice our products.”