Diesel is moving into real estate with the opening of a 250,000 sq ft retail and residential development in Miami.
The building, located in the Wynwood arts district, has been designed by Zyschovich Architects and is being developed by Bel Invest Group. The 143 apartments will be outfitted by Diesel Living, the interiors brand belonging to the Italian denim label.
At street level, 24,000 sq ft of retail space is being offered.
Pre-sales for the building will be launching in the first quarter of 2019.
Renzo Rosso, founder of Diesel, said: “Diesel Living is the first true concept of modern living by a fashion brand. It reflects the lifestyle of today’s young generations, moving around the world and living life on their own terms. It reflects their ‘social’ way of interpreting their residences, spaces where they live, work, entertain friends – spaces that say a lot about them and their personality. Diesel Living helps them to do just that: show the world who they are. I am sure this new project is only the beginning of a new exciting adventure”.