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Easter bumps up fashion sales at John Lewis

Fashion sales at John Lewis for the week to 13 April jumped 10.4%, compared with the same week in 2018. 

New season fashion sales were up 4.2% as customers prepared for the warmer weather and Easter getaways.

Menswear sales were up 10.7% due to seasonal promotions on a selection of menswear brands.

Beauty, well-being and leisure sales were up 15.2%. Price matching competitor beauty promotions drove beauty sales up by 14%.

Meanwhile, total sales for the week were up 4.8% as customers enjoyed shopping Easter promotions, with Easter falling later this year compared to 2018.

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