Ebay has opened its first UK concept store in Wolverhampton to support 40 small businesses as part of its Retail Revival programme.
The pop-up store, located in the centre of Wolverhampton, will be open for a month and will act as an experiment in understanding omnichannel retail.
A range of 40 small businesses will be featured throughout the month, and QR codes will be used for purchases and tracking the number of sales. A small selection of products will be showcased and consumers will be encouraged to shop complete product ranges online.
The experiential space will also host a series of free, interactive workshops and training seminars.
The store is part of Ebay’s Retail Revival pilot scheme launched in Wolverhampton last September. In the year-long programme, Ebay works closely with 64 local businesses to help maximise digital sales and promote how online and physical retail can thrive in combination.
Research conducted by Development Economics revealed that 25% of small retailers across the UK do not have an ecommerce site. It also showed that, should they invest in ecommerce, the businesses could benefit from as much as £4.1 billion in additional sales revenue each year, equating to £19,250 in additional annual revenue for each individual business without an online presence.
Vice President of Ebay in the UK Rob Hattrell said: “The small retailers taking part in Wolverhampton’s Retail Revival have already shown that physical and online retail can survive – and thrive – together. They have achieved more than £2 million in sales as of March and many have employed more staff as a direct result of the partnership. This pop-up store aims to take that growth, and the value of this programme, to the next level. It will explore how stores of the future could combine technology with that vital human connection to powerful effect – whatever the size of the business.”