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Exclusive: MIH Jeans enters administration

MIH Jeans Limited, the London-based marketing and distribution company and licensee of denim label MiH Jeans, entered administration on 6 November after it was unable to meet cashflow demands, Drapers can reveal.

Drapers understands that all 15 staff at the UK arm were made redundant on 29 October, and Paul Ellison of KRE Corporate Recovery has been appointed administrator.

The company’s licence agreement has terminated, and it has ceased trading. Under Ellison it is currently in negotiations with the licensor to reach a deal for the sale of stock.

It is understood that the US side of the company is still trading under a seperate licensing agreement. 

MIH chief executive Johan Quintus told Drapers: “The brand licensor is now in discussions to ensure the spring 19 collection, one of the label’s strongest yet, is delivered into the accounts whilst it seeks an agreement with another global or regional licensee in order to maintain the future continuity of the brand.”

MIH Jeans is stocked in retailers including Selfridges, Harvey Nichols and Fenwick. 

Chloe Lonsdale, founder and creative director of the premium denim brand, relaunched Made in Heaven as MIH jeans in 2006. Her grandfather originally founded Made in Heaven in 1969. 

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