Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fashion retailers drive growth of online sales

Fashion etailers drove the overall growth of online retail sales in the year to 30 June, as their combined sales rose by 31% to £3.4bn.

Law firm RPC revealed that the top 20 UK online retailers according to turnover contributed £9.5bn to the economy in the year. Their total sales were up 16% year on year from £8.2bn in 2017/18.

Luxury fashion platform Farfetch recorded the fastest growth, as sales rose by 76% from £140.8m to £247.7m.

RPC said online fashion retailers’ success lies in their “agile” business models, which allows for short lead times and for businesses to respond quickly to trends and consumer demand.

It also cites “tactics” such as buy now, pay later; influencer partnerships; subscription services and easy returns for driving the growth of online retail.


The top fashion etailers were:

  • Farfetch
  • Missguided
  • Boohoo
  • Asos
  • Shop Direct
  • Childrensalon
  • The Hut Group
  • M and M Direct
  • Prodirect Sport 

The other etailers in the list were:

  • Feelunique
  • Victoria Plum
  • Made
  • Mobile Phones Direct
  • Buy Direct
  • Ebuyer
  • Ocado
  • Warehouse Express
  • Love Honey

Readers' comments (1)

  • How much did Farfetch spend in the same 12 month period?

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.