Menswear brand Jack & Jones has opened its first larger format “warehouse” store – a reinterpretation of an outlet – as part of its continued growth strategy.
The 3,770 sq ft store opened on 31 January in Neumünster, Germany, and sells a mixture of new products, old stock and reproductions of old stock at a minimum 30% discount.
Brand director Peter Kristiansen said: “To be able to offer the lower prices, we’ve set up a separate buying team that will handle the sourcing to this new retail concept. Thereby we can offer a full collection assortment in the full-size spectre.”
The Bestseller-owned brand aims to open 40 larger format stores within the next three years under the name Jack & Jones Warehouse. Some will be located in the UK.
Kristiansen said visual merchandising and shop design would be kept simple to reduce handling costs, and products will be divided into categories on the shop floor.
“We’ve taken inspiration from the convenience of online shopping and mixed it with the associations you get from a real warehouse,” Kristiansen said.
“As a consumer, you often navigate into an online shop with one objective in mind, then you filter and choose from the products offered on the page. It’s the same principle we’ve used in this retail concept. Easy navigation equals easy shopping and that is what we want to offer our consumer in our Jack & Jones Warehouse.”