Men’s and women’s wear brand Lazy Oaf has opened its second store, at 11 Boundary Street in London’s Shoreditch.
The store will stock Lazy Oaf collections as well as lifestyle products including books, ceramics and homeware products. It will be used for launch events and creative workshops as well as for Lazy Oaf collaboration collection takeovers, in which the whole store will be themed to fit the range.
Originally a menswear brand, Lazy Oaf was founded in 2001 by Gemma Shiel. Womenswear was added a year later. Shiel opened her first store, in Kingly Court, in 2006. Since then it has moved location twice: first to Fouberts Place in 2009, and then to Ganton Street in 2013, where it still remains today.
The Shoreditch store will be Lazy Oaf’s second standalone store. The brand’s UK partners include Asos and it has more than 130 international stockists, including US etailer Dolls Kill.